📸 The Instagram trophy hunter.
🤳 The “expert” who's never demonstrated true mastery.
🧠 The “know-it-all” who resists coaching.
🛑 The excuse-maker, the fragile, or the fragile-ego'd.
If you think strength is about getting attention, look elsewhere. This is about evolution.
And it’s not for everyone.
If you still think it's for you, keep reading.
There is no starting strength requirement.
We’ve taken people who could barely squat an empty bar and turned them into national-level athletes.
But there is a mindset requirement:
Because here, strength is not something you try.
It’s something you become.
With the right guidance, getting strong isn’t hard. What's hard is not having the results to show for all the work you've put in.
Most people are grinding with the wrong map. Following copy-paste programs from YouTube, generic apps, or uninformed coaches. They have the will — but not the way. They confuse effort with progress.
We offer something radically different:
A proprietary, precision-built system forged over 25 years of elite results and human transformation science.
This is not generic ”fitness.”
This is Strength Simplified™ — a codified system for building nervous-system-deep adaptations that create strength on demand.
Most people are grinding with the wrong map. Following copy-paste programs from YouTube, generic apps, or uninformed coaches. They have the will — but not the way. They confuse effort with progress.
We offer something radically different:
A proprietary, precision-built system forged over 25 years of elite results and human transformation science.
This is not ”fitness.”
This is Strength Simplified™ — a codified system for building nervous-system-deep adaptations that create strength on demand.
“Coaching, at its highest form, is a set of precise and clear-cut directions that take you from where you are to where you want to go.”
~ Coach Ted O’Neill
We reject the broken myths of mainstream strength culture:
Powerlifting is our martial art.
This is not a “gym.”
This is a school for conscious evolution — where strength is trained not just in the body, but in the mind, spirit, and character.
Why do I still coach powerlifting when I’m an executive coach, author, speaker, and consultant?
Because nothing compares to it.
Strength is tactile. It’s real.
It’s the fastest, most honest way to evolve.
When someone walks in, I don’t just see who they are —
I see who they could become. And I can get them there. I’ve seen men bench 800 pounds, hand off the bar to the man benching 115, and cheer louder for him.
The environment of strength is for anyone willing to put in the effort and totally exclusionary to those who are not willing to.
Time compounds.
Every year you train under misaligned systems is a year of:
You don’t have infinite shots at mastery.
Your window is closing — or it’s opening now.
No one has ever fully committed to our process and failed to exceed their wildest expectations. Ever.
When you walk through these doors and give it everything you’ve got,
you will shock yourself.
Within weeks, our lifters gain:
✅ Ready to stop settling
✅ Willing to be coached with precision
✅ Able to commit time, money, and effort
✅ Hungry to build your legacy
Then this is your moment.
We will never promise easy.
We will promise this:
If you give yourself fully to this process, you will not recognize who you become. YOU WILL SEE RESULTS OR WE WILL WORK WITH YOU UNTIL YOU DO.
“When you have the opportunity to change your trajectory—choose to do so.”
More than strong. More than human.
Ted O’Neill: National champion powerlifter, founder and head coach of world-renowned Diablo Barbell. ParaPhysical Training™ developer, elite coach, and “mentor of mentors”, co-founder and CEO of Lifted Academy™ – which has been called “The Harvard of Personal Growth.”
Dr. Andrea Vitz: National champion and elite powerlifter, TEDx speaker, bestselling author of The You You've Never Met™ and creator of a global Emotional Sobriety movement, Doctor of Chiropractic, executive coach. President and co-founder of Lifted Academy™.